Inside 15k–30k € Webflow Websites for Tech Companies
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In this Webflow Talk, Jonas Arleth talks to Matthias Cordes about web design and webflow. Matthias talks about how he got into web design and how long he's been working with Webflow. They also discuss the Figma conference and the integration of AI tools into Webflow. Matthias shares his experiences with tools such as LottieLab and Visual Electric. They also talk about project management tools like Basecamp and the importance of marketing websites for technology startups. Matthias explains how he specializes in working with technology startups and how he visualizes complex topics in a simplified way. They also discuss pricing and the development of Matthias's customer base.
Jonas and Matthias are also discussing how they can convince customers of additional design and animation options. Matthias explains that he is careful when it comes to selling customers higher costs for additional branding elements. They also talk about the challenges of working with customers who just want a simple website. Matthias mentions a project where he appreciates the feedback from the customer that he pointed out the importance of branding from the start. Jonas stresses the importance of creative ideas and recommendations that can improve the project, and that he sometimes takes on extra work to work on a project that he enjoys. They also discuss the importance of customer training and the ability to expand drop-down menus in Webflow. In this part of the conversation, Jonas and Matthias discuss the importance of multilingualism in Webflow and how Webflow responded to the needs of enterprise customers. They also talk about the challenges of finding a niche and how it can develop over time. Matthias explains why he has opted for an English-language presence and how he acquires customers from abroad. They also discuss the role of LinkedIn and other platforms in attracting customers. In this section of the conversation, Jonas and Matthias discuss the importance of online courses and mentoring for the Webflow community. They emphasize that such offers are always well received, as people are interested in learning from other creative people. Jonas also highlights the importance of marketing when marketing online products. Matthias shares his experience with the demand for mentoring and emphasizes that he wants to continue doing customer projects. They also discuss Webflow's strengths, such as its proximity to classic programming and the control it gives designers. They also talk about the editability of websites and the role of AI in web design. Matthias sees AI as a revolution that makes many tasks easier and faster, but he doesn't believe that creative people will be replaced. Jonas thinks that AI isn't ready to create complex web designs yet, but it can help designers work more efficiently.