Shopify Themes with Webflow: How Web Designers Build a Profitable Business | with Marvin Blach

In this Formburg podcast episode, Jonas Arleth and Marvin Blach from the Halbschrank agency discuss the connection between Webflow and Shopify, the development of the Liquify tool and the challenges in the e-commerce sector. They highlight the advantages of custom themes, customer inquiries and technical implementation. Liquify's pricing model, target groups and community will also be discussed. Finally, a comparison between Webflow and Shopify is drawn and the future of the two platforms is discussed. They highlight the strengths and weaknesses of both platforms, in particular in terms of customer management, rights management and usability. The new Liquify solution, which appears as a German product in the web design sector, will also be presented. The two experts stress the importance of community feedback and the need to continuously improve the tools.

Webflow + Shopify: How integration with Liquify works

Shopify is the top dog when it comes to e-commerce. Many customers are “locked-in” in Shopify, but expect individual, conversion-optimized themes. This is exactly where the agency Halbstark comes in and uses Webflow to build exactly these themes.

Liquify: Webflow becomes a Shopify theme

The problem: Webflow alone is not enough for complex e-commerce projects. Liquify converts Webflow designs into high-performance Shopify themes — without sacrificing design and with full control over content directly in Shopify.

The tool was initially only used internally, then launched as SaaS. Customers can thus:

• Create complete Shopify themes with Webflow
• Recreate and integrate individual sections
• Tag components via an intuitive app
• Manage all content in Shopify

Benefits for web designers

With Liquify, agencies can work more efficiently:

• Quick theme construction thanks to starter templates
• high-performance output of the code
• full freedom of design in the Webflow environment

For customers, Shopify remains the central system — Webflow provides the basic visual framework. Marvin calls this a “ghost skeleton,” which is later filled with content from Shopify.

Challenges and outlook

Not everything is perfect, of course. Debugging and documentation in particular are constantly being improved. Webflow itself is also viewed critically — performance, rights management and missing features such as SwiperJS are just a few points of criticism.

But: The exchange with the community, regular updates and the expansion of Liquify show that an exciting interface between no-code and high-end e-commerce is establishing itself here.

links

• Half-strong website: https://www.halbstark.de/
• Liquify: https://www.liquify.pro