Master Web Design Proposals with 3 Pricing Options
Arleth
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We'd already been working with multiple pricing options in our proposals before. What we liked about your structure is how clearly it communicates benefits instead of features. We use the proposal directly as a pitch deck in client calls. Over 90% have gone for option 3.
Your proposal is costing you customers
- You send out a proposal and hear nothing for days. The client is quietly comparing you to three other providers.
- You bill by the hour. In the end, the faster you work, the less you earn.
- You build every proposal from scratch. Two hours of work before the client has even said yes.
- Your proposal lists services. The client sees tasks, but not why they should choose you over anyone else.
- You have no legal protection in your proposal. When it comes to change requests or late payments, you’re left without an agreement.
This course shows you how to create proposals that win over clients. You will receive a proven proposal template featuring three pricing options that shift the focus from hourly rates to the value provided to the client. Legally vetted, ready to use, and easily adaptable for any new project in minutes with the help of AI.
This is what your offers will look like after this course
You send proposals that command higher prices, get signed faster, and keep you legally protected.
Higher project rates without sacrificing your closing rate
You sell the added value of your solution rather than your time, allowing you to confidently charge higher prices.
Customers are more likely to choose your premium package
With three strategically structured pricing options, you can steer the decision toward the package that is most profitable for you.
Get paid on time, not in arguments
Your proposal handles deposits, payment terms, and change requests from the start—so you get paid on time.
Legally protected on every project
You use an attorney-vetted agreement that protects you in the event of changes, additional work, or late payments.
A reusable structure saves you hours on every new proposal.
Simply adapt the template to the project instead of creating every proposal from scratch.
Win more clients and better projects
Free lessons from the course
Your proposal presents the project scope, value proposition, and pricing options so clearly that it doubles as a sales presentation.
Modul 014 videos
Modul 0214 videos
Modul 036 videos
Bonus1 video
Is this course right for you?
For you if…
- You are already receiving client inquiries and want to improve your closing rate
- You are ready to work with fixed prices instead of hourly rates
- You work directly with decision-makers, not as a subcontractor for agencies
- You are looking for a reusable proposal structure instead of starting from scratch every time
- You want legal protection in your proposals
Not for you if…
- you work on an hourly rate and don't want to change that
- you aren't getting client inquiries yet. This course shows you how to build an offer, not how to generate leads
- you are a complete beginner and don't feel confident enough yet to calculate fixed prices
- you are just looking for a fancy design. This is about content, not aesthetics
- you bill by the hour for agencies
Built on experience, not theory.
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Instructor
FORMBURG was founded by Jonas Arleth, a Webflow designer, developer, and educator with years of practical experience. All content is based on real projects, proven workflows, and insights from daily work with Webflow.
For years, Jonas has been sharing his knowledge through tutorials, resources, cloneables, and an established Webflow podcast.
- Winner of the Webflow × Contra Challenge 2025.
- Featured twice on the main stage at Webflow Conf.
- Awarded GSAP Site of the Day.
- FORMBURG community templates have been cloned over 60,000 times.
- Since 2018, I have been sharing Webflow knowledge publicly through hundreds of free YouTube tutorials.
Results from agencies and freelancers
The course is very well structured and packed with important information and advice. On my first inquiry after taking it, I followed all of Jonas's points and tips in the initial call and when writing the proposal. The client said yes right after.
I've already put together a proposal using what I learned in the course, and it was accepted right away with option 3. Thank you for sharing your experience and knowledge like this.
I'm incredibly happy that I invested in your Webflow course — it was definitely the right decision! The course is not only comprehensive and structured, but also impresses with its practical approach. I find it particularly impressive how you tackle specific projects and share your workflow openly, which has helped me dive deep into your way of thinking. That is extremely valuable. Another big advantage is the opportunity to ask yourself questions, which you always answer in detail and with a lot of patience — a big thank you for that! So far, I've worked as a self-employed UI/UX designer and had only implemented two Webflow projects, which, in retrospect, were rather amateurish. Through your course, I have developed my skills enormously and can now offer professional webflow websites as a freelancer. I also find your YouTube talks and tutorials particularly helpful, which have further accelerated my learning curve. The course “Writing web design offers” was also super useful and instructive for me. I highly recommend your Webflow course to all designers who want to implement their own designs without compromise.
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Start building at a different level.
Web Design Proposals Course
- 10-page template that you can edit in Pages or Word
- 3 real proposals from me: a €50,000 project, a €16,000 project, and a €6,000 project
- 25 explanatory videos
- Includes terms and legal protection (vetted by a lawyer)
- Bonus material
Webflow All-in-One Beginner Course
- 100+ video lessons – 25 hours of video content
- Lifetime access including all future updates
- Resolve questions and issues directly via chat
- Webflow project template with everything we build
- Certificate of completion
Webflow Expert Course
- 70+ video lessons – 10 hours of video content
- Lifetime access including all future updates
- Resolve questions & issues directly via chat
- Figma design file included
- Webflow project template with everything we build
- Bonus downloads
- Certificate of completion
Webflow GSAP Interactions Masterclass
- 23 practical video lessons – 3 hours of focused content
- Lifetime access including all future updates
- Resolve questions and issues directly via chat
- Quiz after every lesson
- Certificate of completion
Frequently Asked Questions
Proof that you did the work.
- Issued as a personalized PDF with your name
- Share on LinkedIn, upload to your portfolio, or send to clients as proof of your skills
- Request via email with your order number after completing 80% of the course
Make your next proposal your best one yet.
Many web designers and freelancers are already using this proposal structure to sell projects more profitably. Now it’s your turn.