4-Person Agency: Webflow and WordPress in Parallel | Interview
In this exciting Webflow Talk with Daniel Zimmerbauer from 8create from Austria, you will learn how he uses Webflow and WordPress in parallel at his 4-employee agency. He shares his experiences and talks about the transition from WordPress to Webflow. Discover how 8create uses clonables and libraries to increase time and efficiency. We also discuss the importance of custom solutions versus plugin overload, teamwork in agencies, and the benefits of value-based pricing in the web design industry. This video helps you learn from experience if you want to grow from a sole trader and freelancer to a small agency.
8create web site: https://www.8create.digital
An insight into the digital agency 8create
Webflow Talk with Daniel Zimmerbauer
A new Webflow Talk in which Jonas Arleth greets his guest Daniel Zimmerbauer from the digital agency 8create from Austria. In this conversation, they share their experiences with Webflow and WordPress, discuss the transition from WordPress to Webflow, and discuss the advantages and disadvantages of these platforms.
From self-employment to setting up an agency
Daniel Zimmerbauer shares his journey of setting up his own business in 2016 and starting 8create. Originally from the programming sector, he specializes in web design and concept. These two skills have proven to be critical to his company's success.
Switching from WordPress to Webflow
In recent years, 8create has specialized in building websites that were previously mainly based on WordPress. In addition, Daniel has also included Webflow in his toolset and realized that this platform offers many advantages. They use Webflow a lot for design-driven projects. This means that there is no longer such a strict separation between development and design. An employee is responsible for designing the website and also developing it with Webflow.
The role of clonables and libraries
One of the notable features of Webflow is the Clonables and libraries. These features have helped 8create save time and improve efficiency. By being able to copy elements and sections from one project to another, they could easily reuse designs and functionalities. They also benefit from Webflow's lively community, where developers and designers share resources and templates that can be used in their projects.
The benefits of the Webflow editor for customers
The ability to make it easier for customers to edit their websites is another big advantage of Webflow. With the Webflow editor, customers can change texts, exchange images, and maintain CMS modules without the need for technical knowledge. This makes it easier to work with customers and significantly speeds up project execution.
Custom solutions vs. plugin overload
The discussion is also about the advantage of developing individual solutions instead of overloading websites with numerous plugins. Daniel explains how his agency custom-programs websites and thus avoids unnecessary complexity.
Team work in a web design agency
The discussion is about the challenges of teamwork in a web design agency. They stress the importance of clear communication and how work can be divided up to be efficient.
Jonas and Daniel also discuss the decision of whether an agency should grow or remain in its current size. They share insights into the challenges and responsibilities that come with this decision.
Advance payment and hiring of employees
They consider whether it makes sense to pay in advance and hire employees before sufficient orders are available. Daniel explains how this has helped to promote the growth of his agency in his experience.
The importance of clear communication in web design
In their conversation, they both emphasized how important it is to have clear communication with customers right from the start. They discussed the challenges when customers do not adequately communicate their ideas and how this can lead to misunderstandings and price difficulties.
Value-based pricing in the web design industry
Value-based pricing was a central point of the discussion. It was about how agencies set their prices and how they can help customers develop realistic ideas about costs. Daniel mentioned that they provide price ranges on their website to give customers a rough guide, as not all customers share their budget in advance.
The two web designers discussed how value-based pricing helps to better filter customers. It prevents unnecessary discussions in which price expectations diverge widely. Customers know in advance what price range the project will be in, which leads to more effective and targeted discussions.
Customer-oriented preparation for consultations
Daniel emphasized the importance of preparing for customer appointments. He analyses the customer's online presence in advance, including his website and social media presence. This preparation helps to make discussions more efficient and to provide customers with realistic price expectations.
The benefits of no-code tools and freelancers
Jonas and Daniel discussed how no-code tools and collaboration with freelancers can help agencies work more efficiently and cost-effectively. It enables agencies to bring in specialists as needed and focus on their strengths.
The social side of agency life
Finally, they emphasized the social dimension of agencies. The opportunity to connect with colleagues and customers is an important aspect of agency life. There is room for inspiration and collaboration.
Conclusion: Webflow as a valuable tool for agencies
Daniel Zimmerbauer and his team at 8create have recognized the benefits of Webflow and are successfully using this platform for their projects. The combination of clonables, libraries, and an easy-to-use editor has helped them work more efficiently and creatively. While they continue to use WordPress for specific projects, they've found that Webflow is a better fit for many web design needs. This discussion shows that Webflow plays an important role in the agency world and helps agencies create high-quality websites more efficiently.
